About the visual identity

The look and feel of Simhanada’s identity is based on its teaching philosophy — well-grounded, simple but not simplistic, bold, respectful of lineage and heritage, attentive to detail, undirected by current trends. The brand mark uses the typeface “Metric”, thoughtfully designed by Klim Foundry based on engineered geometry found in classic German wayfinding systems. The tittle on the “i” incorporates a half-circle; it also alludes to the practice as an on-going, life long endeavour that will never be fully completed.